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Mantle Board Shoppe Case Study

Mantle Board Shoppe is a backcountry snowsports shop based in Woody Point, NL, Canada. They offer backcountry ski, snowboard, and splitboard tours and logistics services to their customers and they also have an e-commerce store where they sell industry specific gear and a local  backcountry guidebook they created.

The Shoppe approached us for help with promoting their brand, and with driving targeted traffic to their e-commerce store or to their website for specific events.

We helped them to create a variety of ad campaigns to target customers directly in their target audience, using great content that they had already created. We were able to greatly increase traffic and engagement and increase overall sales for their tours and e-commerce store with a very limited budget for ad spend.


"I had no idea that I could get so much business from such a small ad budget. I'm so happy that I decided to try the first month for $99. I'll be using Xpress for all of my advertising from now on!"

Snowboard on Snow

A Very Niche Audience

Backcountry winter enthusiasts are the tarhet market for the board shoppe. We targeted our ads directly to audiences that fit this niche and made sure that our creative and copy would catch their attention. We also targeted locations where this audience is concentrated, and ran specialized campaigns during industry events to capitalize on higher density.


Showcasing The Wow Factor

With a great product, we wanted to make sure that Nummy's creatives and copy were perfectly crafted to optimize engagement on the ads and drive quality traffic and sales. We created a variety of static, carousel, and video ads to showcase the product.


Lead Generation & Email

Whenever we work with e-commerce clients, we help them to enhance their website/landing pages to ensure that the customers have a positive and easy to navigate experience from the time they first interact with the ads to the final checkout page.

I want to start my first month of social ads!

  • Facebook
  • Instagram
  • LinkedIn
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